Media Economics: Understa : 洋書 Business ＆ Investing (ビジネス)に話題が集まってます

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価格：7667 円（税込）
発送可能時期：在庫あり

Media Economics: Understanding Markets, Industries and ConceptsThe second edition of Media Economics: Understanding Markets, Industries, and Concepts provides a thorough introduction to economic concepts and principles and their application to the media industries. Designed for use by students and faculty as well as media practitioners and researchers, this text is the most complete overview of the media industries available in published form.Albarran's new, expanded edition is fully updated and reflects the growth and impact of the Internet, globalization of media, and other technological advances. The book offers introductory chapters examining the foundations of media economics and chapters focusing on the major players and economic forces at work in each of the following industries: radio, television, cable / satellite, Internet, motion picture, recording, newspaper, magazine, and book publishing. Features include: -- A new chapter devoted to the Internet-- Chapter objectives to guide readers-- Review / discussion questions after each chapter-- Projects / exercises for each chapter-- Numerous tables, figures and graphs, and-- Supplemental materials which include an appendix of key websites and relevant research performance, and a complete glossary.Dimensions: 25.1 x 25.1 x 2.2 centimetres (0.37 kg)------------------------------------ 当店は、アメリカ　カリフォルニアを本店とする海外ショップです。通関時に関税・輸入消費税が課税される可能性があります。商品お届けまでに、約1ヵ月かかります。「伝票番号の追跡サイトへの反映には10日程度かかります」当店のカード決済代行会社は Rakuten Commerce LLC です。 ------------------------------------

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